![]() But on top of that, they also typically have business card scanning (along with other bells and whistles) for qualifying leads on the spot. ![]() ![]() On the other hand, lead captureincludes adding brand new leads to your database. Most lead capture tools include the same features as lead retrieval tools. After scanning, the tech shows you information from a database, such as qualification scores and any other requested attendee info. Lead retrieval tools rely on scanning smart badges (or other advanced event tech wearables). In a nutshell, lead retrieval is the act of searching and finding lead data that’s been provided before the event. lead retrievalĭepending on your event goals, you might want one or both of these areas covered at your next tradeshow. Lead retrieval technology provide substantial ROI for companies that are investing in trade shows. That’s especially true when thinking about lead capture. The good news, though, is that the tech solutions for these shows has become expansive. Managing these trade shows is a beast of a task. Those events attracted more than 87 million attendees! Trade shows are a huge portion of the events industry: In 2012, there are more than 284,000 conventions, conferences, and tradeshows in the U.S., according to a study by the Convention Industry Council.
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